The UK Tribes website was helpful for identifying exactly what Tribes existed. Furthermore, this allowed me to identify what Tribes may like Viva Brother's 'Still Here'. This is important because from a marketing point of view it has given me a sense of how much of a % of the population would listen to the song and thus, potentially view the video.
The band are considerably mainstream, having peaked at #34 in the album charts for their debut 'Famous Last Words' and their debut single reached #39 in the singles charts. Thus the band have been commercially successful within a very short time between the establishment of the band (beginning in early 2010 and signing to Geffen Records and EMI Publishing in November that year) and the music releases (debut album released 1st August 2011). This reflects particularly on interest that may be centred around the top three tribes above.
Other Tribes to also consider are Trendies, Indie Kids and Alternative Rock scene which are substantially popular categories also.
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