During my research into music videos, I came across some inspirational previous student work.
In comparison to Viva Brother's 'Still Here', the songs are different. However I believe here there are visual elements from a hip-hop video, that can be employed in a rock video, which also support the versatility of music videos and put on show the key features Andrew Goodwin identified.
For example, the video employs ''a relationship between lyrics and visuals''. During the lyrics "Frick Park Market, where we kicking out the garbage", text and actions are used to portray this clever relationship, which also gives the video a comedic value by depicting the juvenile behaviour of the actors.
However, something I particularly liked was the director's fluent control of reversing footage. This is shown throughout the video and one example of this is during '00:56', where money flies back into the actor's mouth. Another example of this edit is used on the sky, making it look as if it is moving backwards and forwards. This effect is continuously used in present day music videos, (something that I previously experimented with in Final Cut test #2).
Another aspect of the video was something that I had already discussed using in my brief. Throughout the video the use of quick-cut footage is very effective and eye-catching, making the video look as if it has been fast-forwarded.
To add to this, four further features of the video: subtle colour correction, multiple screen frames (cropping), use of different camera lenses and titles are all stylistic features I would like to employ into my video. The use of a fisheye lens across the video was appealing and is something I would like to pay homage to if the opportunity were to arise.
Of course like previously mentioned, this video is very different to what I have intended. The genres of the two piece of music alone sets the themes apart, however analysing this video was useful and allowed me to engage in some ideas I had perhaps not yet given great thought to. Because I will be shooting the video on a Canon 550d, I aim to achieve a clarity of at least this standard after post-production.
With regards to titles, this video has drawn my intention to the importance of text in one way or another. The director has included his an animation of their film company logo. I think this has been very effective and it is one of the many features I will be considering when it comes to the final editing of the footage.
For example, the video employs ''a relationship between lyrics and visuals''. During the lyrics "Frick Park Market, where we kicking out the garbage", text and actions are used to portray this clever relationship, which also gives the video a comedic value by depicting the juvenile behaviour of the actors.
However, something I particularly liked was the director's fluent control of reversing footage. This is shown throughout the video and one example of this is during '00:56', where money flies back into the actor's mouth. Another example of this edit is used on the sky, making it look as if it is moving backwards and forwards. This effect is continuously used in present day music videos, (something that I previously experimented with in Final Cut test #2).
Another aspect of the video was something that I had already discussed using in my brief. Throughout the video the use of quick-cut footage is very effective and eye-catching, making the video look as if it has been fast-forwarded.
To add to this, four further features of the video: subtle colour correction, multiple screen frames (cropping), use of different camera lenses and titles are all stylistic features I would like to employ into my video. The use of a fisheye lens across the video was appealing and is something I would like to pay homage to if the opportunity were to arise.
Of course like previously mentioned, this video is very different to what I have intended. The genres of the two piece of music alone sets the themes apart, however analysing this video was useful and allowed me to engage in some ideas I had perhaps not yet given great thought to. Because I will be shooting the video on a Canon 550d, I aim to achieve a clarity of at least this standard after post-production.
With regards to titles, this video has drawn my intention to the importance of text in one way or another. The director has included his an animation of their film company logo. I think this has been very effective and it is one of the many features I will be considering when it comes to the final editing of the footage.
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