Initial Location Planning

Michel Gondry: Director Study

An example of Gondry's manipulation of 'mise-en-scene' in his music videos:

My favourite Music Video of Gondry's, 'Like a Rolling Stone'. 

Initially written by Bob Dylan, The song has been covered by numerous artists, varying from The Jimi Hendrix Experience, The Rolling Stones, The Wailers to Green Day. This is one of my favourite pieces of Gondry's work because of the extreme use of camerawork editing, often turning a standard mid-shot into what we would similarly compare to the 'fish-eye' lens effect today, a style of 'morphing'. 

Music Video Presentation

I discussed my Music Video project covering the various aspects of the filming and editing processes.

Music Video: Research #1

I took a classes interpretations of 'Still Here' by Viva Brother. Although all ideas stemmed from different concepts, most drew attention to the idea of shooting within an urban society, (this is something I have already anticipated doing). 


What I found: 


LOCATION: city, pier, car ride, girlfriend's house, office/apartment, party, live performance, abstract street-shots. 


TECHNIQUE - STYLE - LIGHTING: Night time; lots of lights, close up shots.


CHARACTER(S): Featuring a Band and members of the public (various extras), 


NARRATIVE: Boy-Girl Narrative (A relationship between the singer and a girl was mentioned), A band playing and also walking around. 


SPECIFICS: Performance shots, Gangs, Variety of shots, slow motion manipulation. 



This research has been particularly useful as it has allowed me to broaden my initial thinking. A class interpreted the song in different ways to what I had first visualised, and this will contribute towards my planning. 
I have taken some of these ideas and incorporated them into my Presentation. 

Jonathon Glazer: Director Study

Music Video: Planning #1

This was my first visual mind-map. It allowed me to identify four initial keys areas without breaking sections down. 

Pyschographics: Division of Tribes throughout the UK

The UK Tribes website was helpful for identifying exactly what Tribes existed. Furthermore, this allowed me to identify what Tribes may like Viva Brother's 'Still Here'. This is important because from a marketing point of view it has given me a sense of how much of a % of the population would listen to the song and thus, potentially view the video. 

The band are considerably mainstream, having peaked at #34 in the album charts for their debut 'Famous Last Words' and their debut single reached #39 in the singles charts. Thus the band have been commercially successful within a very short time between the establishment of the band (beginning in early 2010 and signing to Geffen Records and EMI Publishing in November that year) and the music releases (debut album released 1st August 2011). This reflects particularly on interest that may be centred around the top three tribes above.

Other Tribes to also consider are Trendies, Indie Kids and Alternative Rock scene which are substantially popular categories also.