Editing #5

Already the re-make is looking better than the original and I have identified 4 out of the 7 characteristics of Andrew Goodwin's theory, which are present in my work.

• The video demonstrates genre characteristics - This is demonstrated in the performance shots in the video, intertwined with a narrative. This is conventional of rock music videos. 

• There is a relationship between music and visuals - Parts of the video are cut to the beat of the drums/rhythm of guitars. One example of this can be scene on the estate with the 7 different establishing shots used.

• The need for lots of close-ups of an artist - I took into account that Viva Brother are signed to Geffen Records, a prestigious American sub-label of Universal Music. When analysing Viva Brother's videos for Still Here, Time Machine, New Year's Day and Darling Buds Of May, I noticed that singer Leonard Newell is shown with a lot of close up shots. What I particularly took into account was the standing arrangement of the 3 band members when videoing, i.e. a clear hierarchy was displayed.

• Frequent reference to the notion of looking - By doing this, it makes the overall effect of the lip-syncing more direct (particularly when the footage is slowed down). This gives the feel of the artist singing to the audience individually. This is typically demonstrated across a broad selection of genres I have looked at, including the past student work of Mac Miller's 'Frick Park Market' (Hip-hop).