Friday, 12 October 2012

Questionnaire (Audience Research)


I used the example questionnaire above (13 questions), as a basis for mine. These are the amendments I made:
  • I decided to use a smaller amount of questions, because I felt some of these were unnecessary and the point of my questionnaire is to deliver concise audience research.
  • Some of the answers to Q5 (example) are now obsolete. The genres 'Trance' and 'Rap' have been substituted for Hip-hop and Dubstep, whilst I have also included 'Metal', 'Classical' and 'Alternative'.
  • I also felt Q6&7 (example) served no purpose for my research.
  • My Q8 will be useful because of my analysis of 'Tribes' and the UK website. Certain dress sense and music taste will be important for the persons music video expectations.

My questionnaire:


I used SurveyMonkey because it made my Audience Research much more interactive, meaning that I could survey people online as well as with physical questionnaires face-to-face. This opened my survey up to a wider demographic and was therefore much more beneficial. 

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