Monday, 18 June 2012

The Twenty Most Important Events in Music Video History

1894 - First example of Illustrated Song. Still Images were projected onto a screen simultaneous to a live peformance of 'Little Lost Child'. 

1895 - The “first” music video is filmed at Thomas Edison’s studio. The oldest known film with music was made for the Kinetophone, a device developed by Thomas Edison’s lab that showed moving pictures and was also fitted out with a phonograph. In the film, its inventor, William Dickson, plays music from a popular operetta on a violin as two men dance beside him.

1926 - Arrival of 'Talkies': Music Short Films were produced featuring bands, vocalists and dancers.

1930 - The use of Musical Films began where songs were used within films. 

1930 - 'Screen Songs' were introduced. These were a series of short films introduced to encourage the audience to sing along by "following the bouncing ball". 

1940 -  Soundies put coins in jukeboxes across the United States. Direct precursors to the music video, soundies were three-minute films featuring music and dance performances, designed to display on jukebox-like projection machines in bars, restaurants and other public spaces.

1955 - The Scopitone was made which had a small screen on it playing wither animated or live action videos that were synced to the music playing.

1956 - Rise of Television: The increase in popular music coincided with TV which exposed emerging stars.

1964 - 'A Hard Day's Night': The Beatles set the stage for the modern music video with their motion picture.

1965 - The Beatles' began the first of ten films which were used to promote album releases. This essentially acted as a catalyst for video promotion. 

1981 - MTV was launched. This allowed Music Videos to play a central role in music marketing by the mid-80's. 

1983 - Michael Jackson's 'Thriller' was released. This has been viewed by many as the most influential and successful music video of all time. 

1985 - VH1 was released. This featured softer music and catered to an older demographic, widening the audience of music videos. 

1988 - HipHop sees significant growth and popularity as MTV launches YO! MTV Raps. 

1990's -  Renowned for popularity of punk rock and for being the decade that alternative rock became mainstream. In the 90's making music videos for your songs was the standard thing to do. With technology improving and now everyday people being able to afford their own video cameras and tripods anyone could make their own music videos.

1995 - The Jackson's 'Scream' was released. It cost 7 Million to produce and thus is the most expensive video of all time. 

1997 - Michael Jackson's 'Ghosts' video was a record 39:31 minutes long. It was considered to be a short-film because of its duration. 

2005 - Youtube Launched. This allowed people to view music videos online and brought about 'viral marketing'. Artists began receiving popularity through this new form of advertising. 

2005 - Itunes Launched. Allowed Music/Music Videos to be downloaded from the internet. There were over 1Million downloads in just 20 days. 

2010 - Lady Gaga's YouTube Channel reaches 1 Billion. Her song 'Poker Face' sees 375 Million alone. 

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